Electronic Distribution Today an Article by Ernie Sochin

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0 height="100%"><tr> <td valign="top" width=215 BGCOLOR="#006633" TEXT="#F7F7FF" background="03fd7c00ddvuru.jpg"> <div> <A HREF="id40.htm" TARGET="_top" TITLE="Product Spotlight Page"><U><B>Product</B></U></A></div> <div> <A HREF="id40.htm" TARGET="_top" TITLE="Product Spotlight Page"><U><B>Spotlight Page</B></U></A></div> <bR> <bR> <div> <A HREF="id88.htm" TARGET="_top" TITLE="Super Special!"><U><IMG SRC="0658c300.gif" border=0 width="140" height="48" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></U></A></div> <div> <A HREF="http://www.youdoitelectronics.com/You-do-itElectronicsAd.mp3" TARGET="_top" TITLE="http://www.youdoitelectronics.com/You-do"><U>Listen to our Radio ad</U></A></div> <bR> <bR> <bR> <bR> <bR> <div> Contact:</div> <div> <A HREF="mailto:Sales@youdoitelectronics.com" TARGET="_top" TITLE="mailto:Sales@youdoitelectronics.com"><U>Sales@youdoitelectronics.com</U></A></div> <bR> <bR> <bR> <bR> <div> <A HREF="id23_google_search.htm" TARGET="_top" TITLE="Search"><U><B>Search?</B></U></A></div> <div> <A HREF="id23_google_search.htm" TARGET="_top" TITLE="Search"><U><B><IMG SRC="169387230.gif" border=0 width="135" height="35" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></div> </td> <td valign="top" BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <FONT SIZE="5" COLOR="#0066FF" FACE="Arial" ><B>"You-do-it" Electronics Center ® </B></FONT><FONT SIZE="1" COLOR="#333399" FACE="Arial" >    </FONT> |     <A HREF="index.htm" TARGET="_top" TITLE="Youdoit Electronics Center ® "><U>home</U></A><B>|</B></div> <div>                                                   </div> <div> Electronic Distribution Today an Article by Ernie Sochin</div> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="755" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP BGCOLOR=#111111 HEIGHT= 154 ><NOBR><div> <B>It's Over!!</B></div> <div> <B><IMG SRC="32f3616e0.jpg" border=0 width="97" height="110" ALIGN="BOTTOM" HSPACE="0" VSPACE="0">                                                                  By Ernie Sochin</B></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 1323 ><NOBR><div> <TABLE BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="722" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 261 WIDTH="216"><div> <B>A</B><FONT SIZE="3" COLOR="#000000" FACE="Verdana" >s I write this, the long awaited national election is finally over. No more vitriolic attack adds, no more promises and no more “You betcha's” It seems that the people of this country wanted change and hopefully that is what we will get. It was not that many years ago (51) that I took my first trip to Florida from Boston.</FONT></div> </tD> <tD VALIGN=TOP><NOBR><div> <IMG SRC="32f8f2e10.jpg" border=0 width="498" height="225" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=2 HEIGHT= 479 WIDTH="724"><div> As I entered Florida and got on the Turnpike I stopped at the first rest area that I came to. There were two water fountains there: one for black and one for white. I had never seen anything like this before so just for the fun of it, I drank from the black fountain just to see what I might catch from it. I was a rebel even back then. Who would have thunk that we might ever have a black president!</div> <bR> <div> Our industry too apparently needs some change. The changes that I have seen for the most part seem to be drifting away from the distributorships that I remember; in other words they are basically gone!</div> <div> Electronic distributors used to be a place or business where anyone involved in manufacturing, repair, design, or just plain having fun, could go to and find what they wanted, whether it was a ham radio set, music system, or parts to build a new thingamajig.</div> <bR> <div> I recently took one of my many trips back to the Boston area to visit family or just get an authentic New England lobster. Each time I do, I feel compelled to visit a place called </div> <div> You-Do-It Electronics in Needham Mass. just outside of Boston. Believe it or not, as old as I am (same as John McCain) I still get a charge out of seeing just what these fantastic guys are doing. If you haven't been there, you owe it to yourself to stop by and take a  look.</div> <div> They haven't changed! They still offer just about anything you might ever want to buy that has wires, or batteries connected to it, including now an entire floor dedicated to consumer products. It was a weekday afternoon and the place was jammed with people buying stuff. The conversations that I overheard were much the same as I hear at Electronic Components and Equipment, which I manage. </div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 176 ><NOBR><div> <IMG SRC="32fcd5aa0.jpg" border=0 width="213" height="170" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> </NOBR></tD> <tD VALIGN=TOP WIDTH="506"><div> <I>“Wow, I never knew a place like this existed. This is fantastic, etc etc”. </I>The Ahigian family who has run this place for as long as I can remember now have their second and third generation family members working there, <I>and I mean working!</I> They are all there actively involved in what is going on. You hardly see an empty peg hook and they have perhaps the greatest assortment of just about everything electronic that I have ever seen. This is a real throwback to the olden-days of electronic distribution. </div> </tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=2 HEIGHT= 153 WIDTH="724"><div> Yes they have changed but not in their original concept. In talking to the factory reps that occasionally call on me, it seems that they and ECE Miami are some of the only remaining people doing business like this. It seems a shame. Imagine what the EDS show would be like if there were more. I remember when I was travelling nationally some years ago, asking many distributors why they didn't attempt to do this. The answer was always the same. “We tried it and it didn't work” Yes they tried it…they had a guy or two behind a counter, with hardly anything on display where customers could touch and feel what they wanted. Not very encouraging for someone shopping for new products and ideas.</div> </tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=2 HEIGHT= 153 WIDTH="724"><div> Well sometimes change is not so good! I recently became a member of the GPS revolution. It is great having a voice tell you “Turn right in two miles etc.” I used my device in New England to guide me to a remote restaurant that someone had recommended. It got us there with no trouble but when I turned it on again to get us back, I had lost the satellite connection. With no maps or any idea on how to get back because I had relied on my gadget, it became a nightmare of wrong turns, dead ends and my wife and I shouting at each other for not remembering how we got there. I wish gas stations still offered free maps with their $3.00 per gallon gasoline!</div> </tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=2 HEIGHT= 64 ><NOBR><div> <B>Ernie Sochin is General Manager for Electronic Components </B><FONT SIZE="2" COLOR="#000000" FACE="Verdana" ><B>& </B></FONT><B>Equipment in Miami, FL, </B></div> <div> <B>A division of Master Distributors.</B></div> <div> <B>Sochin is also a councilman for the Town of Cutler Bay. FL.</B></div> <div> <B>He can be reached at ernie@ecemiami.com or esochin@bellsouth.net.</B></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=2 HEIGHT= 15 WIDTH="724"><div> November/December 2008 <B>• Electronic Distribution Today</B></div> </tD> </tR> </TABLE></div> <bR> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="749"><div> Posted with permission from <I><B>Electronic Distribution Today</B></I> and <I><B>Ernie Sochin</B></I></div> </tD> </tR> </TABLE></div> <bR> </td> </tr></table></body>